Head – Marketing

1 day ago

Hyderabad, India Excellencia Group of Institutions Full time

Job Title: Head – Marketing & Brand Strategy Organization: Excellencia Junior Colleges – CBSE & International Schools Location: Hyderabad Reports To: Director 🎯 Role Purpose To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation. 🧭 Key Responsibilities 1. Brand Leadership - Define and evolve the brand identity in alignment with the school’s philosophy: innovation, wisdom, and global relevance. - Create compelling storytelling around student success, faculty excellence, and institutional vision. - Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events. 2. Strategy & Planning - Design the annual marketing calendar, integrating both offline and online campaigns. - Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches. - Research market trends, competitor strategies, and parent/student expectations to inform decision-making. 3. Digital & Performance Marketing • Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms. • Optimize paid campaigns for lead generation and brand engagement. • Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios. 4. Admissions & Growth Marketing • Develop lead nurturing systems — from inquiry → counselling → conversion. • Build CRM automation for personalized parent communication. • Partner with the academic and counsellor teams to align brand voice with parent engagement. 5. Events, PR & Community Building • Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies. • Build PR relationships with education journalists, bloggers, and award organizers. • Manage photo/video shoots and press releases that reflect authentic brand values. 6. Leadership & Team Development • Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture. • Partner with academic heads to create integrated campaigns celebrating learning excellence. • Foster a data-driven, creative, and collaborative culture within the team. Desired Profile • MBA / PGDM in Marketing, Communications, or related field. • 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy. • Proven expertise in digital marketing, storytelling, and brand building. • Excellent communication, analytical, and team leadership skills. • Passion for education, creativity, and youth engagement.

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