Head – Marketing

3 weeks ago

Hyderabad, India Excellencia Group of Institutions Full time

Job Title: Head – Marketing & Brand StrategyOrganization: Excellencia Junior Colleges – CBSE & International Schools Location: HyderabadReports To: Director🎯 Role PurposeTo architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.🧭 Key Responsibilities1. Brand Leadership Define and evolve the brand identity in alignment with the school’s philosophy: innovation, wisdom, and global relevance.Create compelling storytelling around student success, faculty excellence, and institutional vision.Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.2. Strategy & PlanningDesign the annual marketing calendar, integrating both offline and online campaigns.Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches.Research market trends, competitor strategies, and parent/student expectations to inform decision-making.3. Digital & Performance Marketing  •  Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.  •  Optimize paid campaigns for lead generation and brand engagement.  •  Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.4. Admissions & Growth Marketing  •  Develop lead nurturing systems — from inquiry → counselling → conversion.  •  Build CRM automation for personalized parent communication.  •  Partner with the academic and counsellor teams to align brand voice with parent engagement.5. Events, PR & Community Building  •  Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.  •  Build PR relationships with education journalists, bloggers, and award organizers.  •  Manage photo/video shoots and press releases that reflect authentic brand values.6. Leadership & Team Development  •  Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.  •  Partner with academic heads to create integrated campaigns celebrating learning excellence.     •  Foster a data-driven, creative, and collaborative culture within the team.Desired Profile  •  MBA / PGDM in Marketing, Communications, or related field.  •  8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.  •  Proven expertise in digital marketing, storytelling, and brand building.  •  Excellent communication, analytical, and team leadership skills.  •  Passion for education, creativity, and youth engagement.

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