Digital Transformation Leader

3 days ago


varanasi, India beBeePerformance Full time

Our organization is seeking a high-impact Performance Analytics Manager to join our team. This role requires strong leadership and analytical skills to drive business decisions, enhance performance outcomes, and shape the direction of digital investments across multiple global markets.The successful candidate will lead analytical rigor and measurement excellence across initiatives spanning search, display, video, social, commerce, and emerging paid media environments. They will collaborate with multidisciplinary teams to generate actionable insights, craft strategic recommendations, and produce decision-support assets that shape campaign performance and long-term growth trajectories.The key responsibilities include developing measurement frameworks that integrate optimization principles, cross-channel attribution logic, predictive forecasting, and growth sustainability metrics. The ideal candidate will also be responsible for conducting deep analysis of performance funnels, identifying friction points, structural inefficiencies, value leakage, and untapped optimization opportunities.We are looking for an analytical leader who can interpret intelligence through the lens of business transformation. They should identify what matters, determine why it matters, and illuminate how insights translate into growth.Key Skills and Qualifications:Extensive experience in performance analytics, applied data science, or digital measurement strategy within high-velocity enterprise environments.Solid practical capability with Google Analytics, Looker Studio, Tableau, Power BI, or equivalent business intelligence platforms.Advanced understanding of paid acquisition ecosystems involving Google, Meta, programmatic exchanges, commerce media, and cross-channel optimization mechanics.Strong proficiency in synthesizing complex technical outputs into concise executive-level narratives.Proactive in hypothesis-driven analysis, methodological rigor, and structured reasoning.This role offers the opportunity to contribute to strategies that define enterprise-level competitiveness, customer value expansion, and market leadership. Our culture values excellence, intellectual innovation, analytical sophistication, professional integrity, and strategic influence.



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