SEO Associate

14 hours ago

Mumbai, Maharashtra, India Nap Chief Full time

We're Hiring: SEO Associate (Shopify)

Andheri, Mumbai | Kids Fashion | Full-time

About Nap Chief

Nap Chief is India's coolest premium kidswear brand – bold, playful, and proudly homegrown. From our fast-growing D2C platform to leading marketplaces, we've built a strong presence and a loyal parent community. With ultra-soft fabrics, international styles, and conscious design, we're reimagining kidswear in India.

We're looking for an SEO Associate who will focus on growing our organic visibility across Shopify and marketplaces. You'll help parents discover Nap Chief through smarter keywords, optimized product pages, and content that connects fashion with functionality.

Key Responsibilities

Shopify SEO

  • Optimize product titles, meta tags, descriptions, alt text, and collections on Shopify.
  • Improve site structure, navigation, and internal linking for better crawlability.
  • Manage SEO apps and plugins for Shopify to boost site performance.
  • Ensure SEO-friendly new product launches and collections.

Content & Kids Fashion SEO

  • Conduct keyword research specific to kidswear, fashion, and lifestyle trends.
  • Collaborate with the content team to create blogs/lookbooks (e.g., "Festive outfits for kids" or "Best fabrics for kids in summer").
  • Research competitor kidswear brands and identify keyword gaps.
  • Assist in building backlinks through fashion, parenting, and lifestyle blogs.

Analytics & Reporting

  • Track traffic, rankings, and conversions using Google Search Console, GA4, Ahrefs/SEMRush.
  • Audit site regularly to fix crawl errors, indexing issues, and broken links.
  • Share monthly SEO performance reports with insights for growth.
Requirements
  • 1–2 years of professional SEO experience (fashion/e-commerce preferred).
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Hands-on experience with Shopify SEO optimization.
  • Familiarity with SEO tools (Google Search Console, GA4, Ahrefs/SEMRush).
  • Analytical, detail-oriented, and growth-focused.
  • Creative eye for aligning SEO with kids fashion storytelling.
Why Join Us?
  • Directly manage SEO for Nap Chief's Shopify-powered D2C platform.
  • Be part of a premium kids fashion brand that's growing fast.
  • Work at the intersection of SEO + fashion content + e-commerce growth.
  • Collaborative, young team based in Andheri, Mumbai.

Apply at careers@napchief.com

with subject line: Application – SEO Associate (Shopify)

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