Senior Officer, Branch Manager, Consumer Banking Group

Business FunctionAs the leading bank in Asia, DBSConsumer Banking Groupis in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.Job PurposeDrive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branchEnhance existing relationships with customers and build new relationships to increase the customer baseEnsure compliance with all applicable external and internal regulations and guidelinesRequirementsDrive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster HeadDevelop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targetsOwner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targetsDevelop and ensure adherence to the operating budget for the branch in line with the corporate and regional budgetJob Duties and ResponsibilitiesGenerate sales through assets, liability and other banking products as well as TPPMonitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if anyBuild and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisionsReduce customer dormancy and customer attritionEnsure branch target achievement through effective upselling and cross sellingDevelop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitativelyEnsure effective execution of marketing campaigns and conversion of customer referralsDrive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationshipsAddress customer queries and grievances escalated by the branch personnel in a timely mannerEnsure Lead sharing with respective Business like IBG for Assets etc.Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reportingSupport the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in auditProvide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnelDrive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team membersRequired Experience6-8 years in handling Branch of a reputed BankEducation / Preferred QualificationsMBACore CompetenciesExcellent interpersonal and communication skillsAbility to build strong relationships with clients.ResponsibleAbility to meet deadlines.Knowledge about internal/external regulations.Technical CompetenciesGood Computer KnowledgeWork RelationshipEffective communication between self and superiorInter-personal skills & team playerDisplay of RED Attitude (Reliable, Easy to deal with & Dependable)DBS India - Culture & BehaviorsDBS is committed to building a culture where all employees are valued, respected and their opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Expected value driven behaviors are:Ensure Customer Focus by Delighting Customers & Reduce ComplaintsBuild Pride and Passion to Protect, Maintain and Enhance DBS' ReputationEnhance Self Knowledge, Skills and develop Competencies aimed at continuous improvementMaintain the Highest Standards of Honesty and IntegrityApply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.