Director - Branding and Creative Strategy

4 days ago

bangalore, India upGrad Full time

The Director – Branding and Creative Strategy will be responsible for defining, evolving, and championing the company's brand identity and ensuring its consistent and compelling expression across all touchpoints. This role requires a blend of strategic thinking, creative leadership, and team management to drive brand equity, recognition, and customer loyalty. The Director will lead the in-house creative team and manage external agency relationships. Roles & responsibilities: Creative Leadership & Execution - Creative Direction: Provide hands-on and strategic creative direction across all marketing channels, including digital (website, social), advertising (print, video), product launches, and internal communications. Team Leadership: Lead, mentor, and inspire the internal Creative Team (designers, copywriters, video producers, etc.), fostering a culture of excellence, innovation, and collaboration. Agency Management: Oversee and manage external creative agencies, freelancers, and production partners, ensuring projects are delivered on time, within budget, and to the highest creative standards. Asset Management: Manage the creation and maintenance of a central brand and creative asset library. Brand Strategy & Management - Define and Evolve Brand: Own the long-term vision, strategy, positioning, messaging, and voice of the brand. Guard Brand Integrity: Develop and enforce comprehensive brand guidelines, ensuring all departments (Marketing, Product, Sales, HR, etc.) adhere to visual and verbal standards. Market Insights: Conduct competitive analysis and use customer insights to inform brand evolution and differentiation. Brand Health Tracking: Define key brand health metrics (e.g., awareness, perception, affinity) and regularly report on performance to executive leadership. Cross-Functional Collaboration & Operations – Stakeholder Alignment: Partner closely with Marketing, Product, and Sales VPs/Directors to translate business goals into compelling creative campaigns. Project Prioritization: Oversee the creative workflow, including intake, prioritization, and resource allocation, using project management tools to maximize efficiency. Budget Management: Manage the Brand and Creative department budget, tracking expenditures and forecasting future needs. Required Skills & Experience - Bachelor's degree in Marketing, Design, Communications, or a related field (Master's preferred). 8+ years of progressive experience in brand management, creative direction, or advertising agency roles. 3+ years in a leadership role managing and mentoring a creative team. Exceptional portfolio demonstrating a deep understanding of brand strategy and creative execution across various media. Expert-level knowledge of design principles, typography, visual standards, and digital production processes. Proven ability to translate complex business objectives into clear, emotionally resonant creative strategies. Should be well-versed with Social Media / Influencer Marketing The ideal candidate will be responsible for events, masterclasses & webinars as a part of organic & network marketing.

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