Marketing Manager

11 hours ago

bangalore, India BigCity Promotions Full time

Job Summary

We are seeking a B2B Marketing Manager who can own the end-to-end marketing function — from brand strategy to campaign execution. This role goes beyond traditional content creation; it requires a strategic thinker who can drive demand generation, brand visibility, and measurable growth across channels.

The ideal candidate is a self-starter with a proven track record in B2B marketing, strong command over content and digital channels, and the ability to plan and execute campaigns that drive awareness, leads, and conversions.

Roles & Responsibilities

  • Brand Strategy & Positioning: Define and strengthen BigCity’s brand in the B2B ecosystem with consistent and impactful messaging.
  • Demand & Lead Generation: Plan and execute integrated campaigns that generate qualified leads and nurture them through full-funnel strategies.
  • Marketing Automation: Manage and optimize workflows using HubSpot, Zoho Campaigns, or equivalent tools for email marketing and lead nurturing.
  • Content Marketing: Develop blogs, case studies, whitepapers, newsletters, and sales materials that support lead generation and customer engagement.
  • SEO & Website Growth: Drive organic website traffic, optimize search rankings, and ensure the website acts as a growth engine.
  • Performance Marketing / Paid Media: Run and optimize paid campaigns across Google Ads, LinkedIn Ads, and social platforms to boost awareness and conversions.
  • PR & Brand Visibility: Build relationships with media, drive PR initiatives, and establish BigCity as a thought leader in the marketing industry.
  • Go-to-Market (GTM) Execution: Design and implement GTM strategies for new campaigns, partnerships, and service offerings.
  • Events & Campaign Management: Strategize, plan, and execute events, webinars, and advertising campaigns to create measurable brand impact.
  • Social Media Growth: Lead content and campaigns on LinkedIn (and other relevant channels) to build thought leadership and industry presence.

Required Skills

  • 4–6 years of B2B marketing experience with expertise in demand generation, content, SEO, and campaign execution.
  • Hands-on experience with marketing automation and CRM tools (HubSpot, Zoho Campaigns, MailChimp, Salesforce, etc.).
  • Strong skills in SEO, content strategy, and digital campaign management.
  • Familiarity with performance marketing platforms (Google Ads, LinkedIn Ads, Meta Ads).
  • Experience in event planning, PR, and brand visibility initiatives.
  • Excellent copywriting, storytelling, and communication skills.
  • Strong project management skills and ability to collaborate across teams.
  • A creative, analytical, and proactive mindset with attention to detail.

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