Marketing Manager

*PLEASE ONLY APPLY AFTER THOROUGHLY READING THE JOB DESCIPRTION AND ONLY IF YOU MEET ALL THE NEEDED QUALIFICATIONS AND HAVE THE RIGHT LEVEL OF ATTITUDE, APTITUDE, AND PASSION FOR AMBUIGUITY*

About omniXM:

omniXM is an exciting early-stage SaaS startup where are developing a cutting-edge AI first Customer Experience Management (Feedback) technology. Currently, our technology powers food service operations for 70% of Fortune 500 companies globally And we are just getting started

At omniXM, we are passionate about helping companies have their customers guide their business decisions, and we're looking for a creative and strategic Marketing Manager to build and lead our entire marketing program from the ground up.

Job Summary:

As our first Marketing Manager, you will be instrumental in establishing omniXM's brand presence, generating qualified leads, and driving customer acquisition. This is a unique opportunity to shape our marketing strategy and build a comprehensive marketing function. You will be a highly motivated and experienced SaaS marketing professional with a proven ability to develop and execute both inbound and outbound marketing initiatives. This role requires a hands-on approach and the ability to thrive in a fast-paced startup environment.

Responsibilities:

 * Marketing Strategy and Planning:

  * Develop and implement a comprehensive marketing strategy aligned with omniXM's overall business goals.

  * Define key marketing objectives and KPIs, and track progress against them.

  * Conduct market research and competitive analysis to identify opportunities and trends.

 * Brand Building and Positioning:

  * Define and articulate omniXM's brand identity, messaging, and value proposition.

  * Ensure consistent brand messaging across all marketing channels.

  * Build brand awareness and recognition within the target market.

 * Inbound Marketing:

  * Develop and execute a content marketing strategy, including the creation of blog posts, white papers, ebooks, case studies, and other valuable content.

  * Optimize content for search engines (SEO) to drive organic traffic.

  * Manage and grow omniXM's social media presence across relevant platforms.

  * Implement and manage lead generation programs, including webinars, gated content, and online advertising.

 * Outbound Marketing:

  * Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.

  * Explore and implement other outbound marketing tactics as appropriate (e.g., industry events, partnerships).

 * Website Management:

  * Oversee the content and functionality of the omniXM website to ensure it is optimized for lead generation and brand experience.

  * Work with potential developers or agencies as needed for website updates and improvements.

 * Marketing Automation and CRM:

  * Implement and manage marketing automation tools to streamline marketing processes and nurture leads effectively.

  * Work closely with the Sales team to ensure seamless lead flow and alignment between marketing and sales efforts.

  * Utilize CRM data to understand customer behavior and optimize marketing campaigns.

 * Performance Measurement and Reporting:

  * Track and analyze key marketing metrics to evaluate campaign performance and identify areas for improvement.

  * Provide regular reports on marketing activities and results to the leadership team.

  * Manage the marketing budget effectively.

Qualifications:

 * Bachelor's degree in Marketing, Business Administration, or a related field.

 * Minimum of 3-5 years of proven experience in a marketing role within a SaaS company.

 * Strong understanding of both inbound and outbound marketing methodologies.

 * Demonstrated success in developing and executing content marketing strategies that drive results.

 * Proven ability to build and grow a social media presence for a business.

 * Solid understanding of SEO principles and website analytics.

 * Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

 * Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).

Bonus Points:

 * Experience with graphic design or video editing tools.

 * Familiarity with paid advertising platforms (e.g., Google Ads, LinkedIn Ads).

 * Experience in B2B SaaS targeting hospitality industry in USA is highly valued.

 * Experience building a marketing function from scratch.

Compensation and Benefits:

We offer a competitive compensation package, including a base salary and potential performance-based bonuses. As an early employee, you will have a significant impact on our company's growth and the opportunity for professional development. We are committed to providing a supportive and collaborative work environment.

To Apply:

If you are a passionate and experienced SaaS marketing professional ready to build something amazing, we encourage you to apply