Strategic Performance Marketer
7 days ago
Key Performance Marketing RoleWe are seeking a highly analytical and strategic performance marketer to join our team.This is a great opportunity for someone who enjoys solving complex problems and creating new systems from scratch.The ideal candidate will have extensive experience in mobile marketing and mobile gaming user acquisition, with a proven track record of running structured creative tests at scale.They should also be comfortable working independently and cross-functionally with various teams, including Creative, UA, Product, and Leadership.A strong written and verbal communication skills are essential for this role, as the candidate will need to present insights and recommendations to C-level executives and game studio leadership.About the JobJob Description:Build and own our structured creative testing framework end-to-end.Identify creative hypotheses, design test plans, and manage multi-channel test execution.Analyze performance data across CPM, CTR, CTI, CPI, IPM, CPA, ROAS, and translate findings into actionable insights.Collaborate with internal Creative, UA, and Data teams to align on performance goals and creative priorities.Manage high-touchpoint client relationships; present insights, recommendations, and roadmaps with clarity and confidence.Optimize creative testing pipelines across Meta, TikTok, Snap, Reddit, and mobile DSPs (Unity, Moloco, etc).Build internal processes, documentation, and workflows to scale testing operations efficiently.Proactively identify bottlenecks, opportunities, and new test methodologies to increase creative win-rates.Work cross-functionally to ensure smooth handoff from testing → production → UA activation.Required Skills and Qualifications5+ years of performance marketing experience, specifically in mobile marketing and mobile gaming UA5+ years hands-on with Paid Social platforms: Meta, TikTok, Snap, RedditDSP experience across Unity, Moloco, Liftoff, and/or Programmatic DSPsDeep understanding of performance metrics: CPM, CTR, CTI, CPI, IPM, CPA, ROAS, LTV curves, retention signals, etc.Highly analytical mindset—comfortable manipulating large datasets, spotting trends, and drawing clear conclusions.Exceptionally organized, punctual, proactive, and able to manage multiple parallel test tracksClient-facing experience managing complex, high-touch relationshipsAbility to work both independently and cross-functionally with Creative, UA, Product, and LeadershipBenefits and OthersThis is an exciting opportunity to grow your career and make a meaningful impact on our business.You will have the chance to work with a talented team of professionals who are passionate about their work.Our company offers a dynamic and supportive work environment that fosters creativity and innovation.
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