Salesforce Marketing cloud Sr Developer

2 days ago


tamil nadu, India Tata Consultancy Services Full time

Dear AllRole : Salesforce Marketing Cloud DeveloperExperience : 7 + YearsLocation : ChennaiEssential Criteria :In-depth knowledge of Salesforce Marketing Cloud (SFMC) platformExpertise in Email Studio, Mobile Studio, Journey Builder, and Automation StudioFamiliarity with SFMC APIs, AMPscript, and SQLUnderstanding of data modelling, segmentation, and personalizationExperience with marketing automation, email marketing, and campaign managementProven experience leading SFMC projects or teamsStrong communication and interpersonal skillsAbility to collaborate with cross-functional teams e.g., marketing and IT teamsBasic knowledge of Salesforce Sales CloudKnowledge of integration with external systems (e.g., CRM, ERP)Design and develop marketing automation solutionsCollaborate with stakeholders to define marketing strategiesManage and mentor SFMC team membersEnsure data quality, security, and complianceRequired Marketing domain knowledge:Knowledge of marketing strategies and goalsUnderstanding of customer journey mapping and customer engagementFamiliarity with marketing analytics and metrics (e.g., open rates, click-through rates)



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