Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer Position Summary We are looking for a Salesforce Marketing Cloud Developer with 3 years of hands-on experience in designing developing and implementing marketing automation solutions on the Salesforce Marketing Cloud platform The ideal candidate has deep technical knowledge of core Marketing Cloud tools Email Studio Journey Builder Automation Studio etc strong scripting skills AMPscript SSJS and a passion for crafting personalized and impactful customer experiences Key Responsibilities Marketing Automation Development Design and implement personalized customer journeys using Journey Builder and Automation Studio Create responsive and dynamic emails templates and landing pages using HTML CSS AMPscript and SSJS Data Management Segmentation Create and manage Data Extensions audience segments and perform data cleansing and manipulation Write complex SQL queries for audience segmentation and reporting API Integration Customization Develop and maintain REST SOAP API integrations with Salesforce CRM and external platforms to streamline marketing workflows Email Marketing Campaign Execution Deploy and monitor email campaigns using Email Studio ensuring adherence to best practices for deliverability and performance Perform A B testing monitor metrics and optimize campaign performance Platform Administration Perform Salesforce Admin tasks including managing user access configuration and platform settings Troubleshooting Optimization Debug and resolve issues related to automation personalization or rendering Recommend and implement performance enhancements based on analytics and customer behavior Continuous Improvement Stay current with Marketing Cloud updates features and digital marketing trends Contribute to process improvement and innovation in marketing operations Required Skills Experience 3 years of Salesforce Marketing Cloud experience development implementation Strong proficiency with AMPscript - for content personalization SQL - for data segmentation and manipulation SSJS JavaScript - for scripting and automation HTML CSS - for responsive design in email landing pages Expertise in Marketing Cloud modules Email Studio Journey Builder Automation Studio Mobile Studio Data Extensions Hands-on experience with REST SOAP APIs for integrations Strong understanding of data modeling segmentation and marketing best practices Solid communication problem-solving and teamwork skills 7 years overall IT experience with 5 years in software development Preferred Qualifications Bachelor s degree in Computer Science IT Marketing or related field Experience with broader Salesforce ecosystem e g Sales Cloud Service Cloud Exposure to additional languages Python Apex Knowledge of database management and data strategy Familiarity with marketing analytics tools beyond SFMC Strong project management and stakeholder communication skills Strategic mindset with experience planning customer journeys and marketing strategies Salesforce Certifications Preferred Candidates are encouraged to have or pursue the following certifications Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant Other Information Involvement in IP warming SAP deliverability best practices Participation in release testing and sandbox environments Experience managing cross-platform marketing data pipelines is a plus