Alternate Channel Lead

3 days ago

bangalore, India Titan Full time

Job RequirementsStrategic Planning & Business Development· Develop and execute a robust strategy to grow alternate sales channels, focusing on trunk shows, pop-up events, and corporate sales.· Identify target markets, premium venues, and high-net-worth customer segments to enhance brand reach.· Collaborate with cross-functional teams (marketing, design, and retail) to align alternate channel initiatives with overall brand objectives.Event Planning & Execution· Plan, organize, and oversee trunk shows and pop-ups in key cities or luxury destinations.· Select and negotiate with premium venues, partners, and vendors to create memorable event experiences.· Ensure smooth execution of events, focusing on customer experience, aesthetics, and operational efficiency.Sales & Revenue Generation· Set and achieve sales targets for alternate channels, ensuring profitability and ROI from events.· Leverage trunk shows and pop-ups to upsell and cross-sell high-value jewellery pieces to VIP clients.· Track performance metrics and provide insights for optimizing future events.Relationship Management· Build and nurture relationships with high-net-worth individuals (HNWIs), influencers, and key decision-makers.· Work with local communities, socialites, and brand ambassadors to generate buzz and exclusivity for events.· Manage partnerships with luxury brands, designers, and hospitality providers for joint events.Marketing & Customer Engagement· Develop targeted marketing campaigns for trunk shows and pop-ups, leveraging digital, print, and word-of-mouth channels.· Create curated and personalized experiences for clients attending events, including private showings, exclusive collections, and bespoke services.· Represent the brand at events, ensuring alignment with its luxury image and values.Team Leadership & Vendor Management· Lead a team responsible for logistics, operations, and customer experience at events.· Manage third-party vendors, including caterers, designers, and security, to ensure seamless event delivery.Work Experience· Experience: Minimum of 8–10 years in luxury retail, event management, or sales roles; prior experience in jewellery or fashion preferred.· Skills: Strong leadership, strategic thinking, negotiation, and customer relationship management.· Knowledge: Deep understanding of the luxury market, HNWIs, and high-touch sales strategies.· Creativity: Ability to conceptualize and execute unique event formats that elevate brand image.· Flexibility: Willingness to travel extensively to manage events and meet clients.· Education: Bachelor's degree in Business, Marketing, or related fields; an MBA or similar postgraduate degree is a plus.

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