Scriptwriter (Social media ads)

1 week ago

bangalore, India Mulah Moo Full time

Job Description: Copywriter/Scriptwriter (video ads)Experience: Upto 3 yearsLocation: Gurugram Sector - 48Working days: 5 days Hybrid modelBudget (upto 7LPA)Mulah Moo is a HR company dedicated to helping unicorns and top 5% startups find their dream content and marketing team.QualificationsProven experience in writing ad copy/scripts, especially for Meta ads.Strong grasp of consumer psychology, ad funnels, and CTA placement.Ability to adapt tone: quirky, premium, emotional, informative - based on product & audience.Basic knowledge of short-form video content structure (30 - 60 seconds).Responsibilities:Write engaging and brand-aligned scripts for paid video Ads (Meta, YouTube, Google, etc.).Collaborate with the design and video teams to bring ad ideas to life.Generate scroll-stopping ideas for creatives that drive conversions and brand recall.Conduct A/B testing of ad messaging to identify what resonates best with our target audience.Stay updated with trends in ad creatives, social media behavior, and competitors.Translate product USPs into compelling hooks, emotional triggers, and CTA-driven messaging.Employer: This company is a spiritual and wellness audio series company based in Gurugram. They are building a digital-first spiritual wellness app that helps modern Hindus reconnect with their faith to overcome stress, anxiety, and emotional challenges.

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