
Marketing Manager
1 day ago
About the Role- Base Location- Bangalore/ Hyderabad
We are seeking an experienced and results-driven Manager/Senior Manager – Marketing to lead South regional marketing initiatives, strengthen brand positioning, and drive growth across the preschool franchise network. This is a strategic leadership role with high visibility and impact.
Key Responsibilities
- Develop and execute marketing strategies and annual/quarterly plans aligned with business objectives.
- Partner with franchise owners to co-create local marketing campaigns ensuring brand consistency.
- Support business development with market insights, digital marketing, and property evaluations for expansion.
- Forge partnerships with schools, corporates, and community organizations to enhance lead generation.
- Plan and execute ATL campaigns, events, and BTL activations for enrolment growth.
- Monitor competitor activity and provide actionable market intelligence.
- Enable and mentor regional/center teams to execute marketing best practices.
Desired Profile
- 7–10 years in marketing, with 4+ years in a managerial/regional leadership role.
- Strong background in franchise/channel marketing or multi-location brand management.
- Proficiency in Excel, PowerPoint & AI tools for marketing planning/execution.
- Proven success in executing both ATL & BTL campaigns.
- Excellent communication, negotiation, and stakeholder management skills.
- Willingness to travel extensively (5–7 days per trip).
- High ownership, problem-solving mindset, and ability to thrive in a high-growth environment.
Why Join Us?
Be part of our journey to redefine school education in India. You’ll:
- Drive marketing strategy for one of the most respected names in the sector.
- Work closely with visionary leaders and franchise partners.
- Contribute directly to expansion and enrolment growth across new schools.
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