Marketing manager

23 hours ago

bangalore district, India ORIGAMI CELLULO PRIVATE LIMITED Full time

Origami is India's no. 1 tissue brand for the last 10 consecutive years in collab with global Group RGE Singapore operating in multiple countries with Global brands like Vinda, Tempo etc. in their portfolio, is looking for a Marketing Manager.

Origami Categories: Kitchen towels, face tissues, wet wipes, baby wipes, paper napkins, toilet rolls, foils, toilet seat covers, hand washes and many more consumer goods/FMCG products etc.

Position: Category/Marketing Manager

Key Responsibilities:

  • Support creative planning, designing & executing for Digital campaigns, E-commerce, Influencer campaigns etc. in support with different agencies/designers.
  • Support activation planning & designing for outdoor activities like exhibitions, society, MT for channel growth support.
  • Managing end to end planning & execution of media and digital campaigns with agencies to drive brand funnel.
  • Manage multiple agencies to support marketing budget
  • Manage and track budget against KPI for planned activities for the year and cover gaps to support the business & channels.
  • Support on product packaging and designing with agencies/Designers
  • Should be well versed in both ATL & BTL strategies and create a long term roadmap on the brand
  • Should have a good network of different agencies media, creative, videos, content, activation agencies to support the A&P spend.
  • Travel in different markets and understand gaps and learning’s to optimize on spends
  • Manage profitability & Gross margins on tissue categories & ideate new plans to reduce cost/increase margins.
  • Deep dive on new market trends, Competitors, Consumer researches and emerging needs to drive consumer insights to drive growth.

Other skills needed:

  • Only FMCG experience candidates | MBA in Marketing
  • Should be versed with B2C & B2B marketing spends
  • Should be good multi-tasker and take up responsibilities independently
  • Strong communication pedigree
  • Travel and ability to coordinate with different sales team

Advantage on the role:

  • Global exposure and learning’s
  • Working for established Market Leader brand- No. 1 in the tissue category from last 10 years
  • 360 degree exposure into marketing and brand management

Additional Information:

  • Office location is in Bangalore Head Office (Sanjayanagara area)
  • Working days are from Monday to Saturday from 09.30 am – 06.00 pm, no WFH, no hybrid work.

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