Senior Strategy Manager

3 weeks ago


india Omnicom Media Group India Full time

The role requires the candidate to play a critical role in diagnosing business and marketing challenges for an existing/new client and provide strategic solutions that can solve the problem defined. This position involves having a conceptual and applied understanding of investment planning, audience planning and media planning fundamentals and the ability to apply this knowledge towards growing a client’s business.


Key Responsibilities:


Audience planning:


  • Defining Audience sizing and segmentation analysis using real time and sample-based data sources and tools such as GWI, TGI, IRS and BARC.
  • Ability to differentiate between behavioral and attitudinal data.
  • Knowledge of socio-economic classification defined by MRUC
  • Strong knowledge and ability to apply Kantar World panel metrics such as FOC, POC and NOP
  • Deep understanding of brand health tracks involving mind metrics, drivers/need states and creative diagnostics
  • Market prioritization using BDI/CDI and other factors relevant to a client’s business
  • Evaluate macroeconomic factors, regulatory changes, and other external influences impacting the business.
  • Consumer funnel diagnostics using volumetrics
  • Ability to differentiate between concepts of New trier, Retention and Lapsage
  • Defining Smart, Achievable, Realistic and Timely KPIs
  • Knowledge of a consumer journey and ability to prioritize stages


Media Planning :


  • Clear understanding of media concepts such as GRP, Reach, Time Spent, Frequency
  • Ability to define a consistent and integrated audience model for media planning teams to follow
  • Ability to calculate Avg. Month Reach and WOA
  • Conceptual understanding of Ad stock and Decay rates
  • Ability to look at different data sources to arrive at channel recommendations
  • Define role of media based on the business and marketing objective


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