Luxury Brand Manager – Social Media

5 days ago

Najafgarh, Delhi, India NOVELLA Full time

Job Title: Luxury Brand Manager – Social Media & Guest Experience

Location: South Delhi (GK1) | Full-Time | On-Site | Travel-Ready

Company: Novella – Luxury Wedding Photography & Planning

About Novella

Novella is redefining the art of wedding storytelling and aspires to be the Rolls-Royce of the global wedding industry. With a portfolio spanning luxury photography, cinematography, and wedding planning, Novella delivers world-class experiences for HNIs, UHNWIs, celebrities, and tastemakers. As part of Wevoir Productions Pvt. Ltd., Novella blends creativity, innovation, and exclusivity to set new benchmarks in luxury.

About the Role

We are seeking a Luxury Brand Manager who will drive Novella's presence across social media, guest experience, brand engagement, and positioning. This role is perfect for someone who understands luxury storytelling, is skilled at designing impactful creatives (Canva expertise required), and can create memorable touchpoints for clients and collaborators.

The ideal candidate is equal parts strategist and executor — able to manage online presence while also curating in-person luxury experiences that strengthen Novella's identity.

Key Responsibilities

Social Media & Digital Presence

  • Oversee Novella's social media strategy, content calendar, and execution
  • Design visually compelling posts, stories, and campaigns (Canva proficiency required)
  • Craft captions, campaigns, and engagement strategies aligned with luxury tone and brand ethos
  • Track performance metrics and optimize for growth and engagement

Guest Experience & Engagement

  • Curate luxury guest journeys for events, client meetings, and collaborations
  • Ensure that every touchpoint (online and offline) reflects Novella's aspirational positioning
  • Build strong relationships with clients, collaborators, and influencers through personalized engagement

Brand Positioning & Communication

  • Support leadership in shaping Novella's luxury positioning across all channels
  • Execute brand campaigns and activations to strengthen market visibility
  • Maintain consistency in voice, design, and storytelling across digital and offline presence

Execution & Collaboration

  • Work with creative, marketing, and sales teams to align brand goals with campaigns
  • Support event activations, luxury showcases, and wedding forums with branding materials
  • Ensure seamless execution of design and communication tasks on time

What We're Looking For

  • 2–5 years of experience in brand management, social media, or communication (luxury, weddings, lifestyle, or hospitality preferred)
  • Strong proficiency in Canva (must be able to independently design high-quality creatives)
  • Familiarity with other creative tools (Adobe Suite a plus)
  • Excellent communication skills and a flair for luxury storytelling
  • Ability to balance creative vision with flawless execution
  • Experience in handling guest/client experiences in luxury settings is an advantage
  • Confidence to represent the brand at events and collaborations
  • Flexibility to work a 6-day week, including weekends during events
  • Based in Delhi NCR or willing to relocate to South Delhi (GK1)

Why Join Novella

  • Be part of a brand aspiring to be the global benchmark in luxury weddings
  • Blend social media creativity with real-world luxury guest experiences
  • Work on campaigns and events for elite clients, celebrities, and tastemakers
  • Enjoy perks including ESOPs, incentives, creative freedom, and luxury industry exposure

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