Luxury Brand Manager – Social Media

2 weeks ago

Najafgarh, Delhi, India NOVELLA Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title:
Luxury Brand Manager – Social Media & Guest Experience

Location:
South Delhi (GK1) | Full-Time | On-Site | Travel-Ready

Company:
Novella – Luxury Wedding Photography & Planning

About Novella

Novella is redefining the art of wedding storytelling and aspires to be the
Rolls-Royce of the global wedding industry
. With a portfolio spanning luxury photography, cinematography, and wedding planning, Novella delivers world-class experiences for HNIs, UHNWIs, celebrities, and tastemakers. As part of
Wevoir Productions Pvt. Ltd.
, Novella blends creativity, innovation, and exclusivity to set new benchmarks in luxury.

About the Role

We are seeking a
Luxury Brand Manager
who will drive Novella's presence across
social media, guest experience, brand engagement, and positioning
. This role is perfect for someone who understands luxury storytelling, is skilled at
designing impactful creatives (Canva expertise required)
, and can create memorable touchpoints for clients and collaborators.

The ideal candidate is equal parts
strategist and executor
— able to manage online presence while also curating
in-person luxury experiences
that strengthen Novella's identity.

Key Responsibilities

Social Media & Digital Presence

  • Oversee Novella's social media strategy, content calendar, and execution
  • Design visually compelling posts, stories, and campaigns (
    Canva proficiency required
    )
  • Craft captions, campaigns, and engagement strategies aligned with luxury tone and brand ethos
  • Track performance metrics and optimize for growth and engagement

Guest Experience & Engagement

  • Curate luxury guest journeys for events, client meetings, and collaborations
  • Ensure that every touchpoint (online and offline) reflects Novella's aspirational positioning
  • Build strong relationships with clients, collaborators, and influencers through personalized engagement

Brand Positioning & Communication

  • Support leadership in shaping Novella's luxury positioning across all channels
  • Execute brand campaigns and activations to strengthen market visibility
  • Maintain consistency in voice, design, and storytelling across digital and offline presence

Execution & Collaboration

  • Work with creative, marketing, and sales teams to align brand goals with campaigns
  • Support event activations, luxury showcases, and wedding forums with branding materials
  • Ensure seamless execution of design and communication tasks on time

What We're Looking For

  • 2–5 years of experience in brand management, social media, or communication (luxury, weddings, lifestyle, or hospitality preferred)
  • Strong proficiency in Canva
    (must be able to independently design high-quality creatives)
  • Familiarity with other creative tools (Adobe Suite a plus)
  • Excellent communication skills and a flair for luxury storytelling
  • Ability to balance
    creative vision with flawless execution
  • Experience in handling guest/client experiences in luxury settings is an advantage
  • Confidence to represent the brand at events and collaborations
  • Flexibility to work a
    6-day week
    , including weekends during events
  • Based in Delhi NCR or willing to relocate to
    South Delhi (GK1)

Why Join Novella

  • Be part of a brand aspiring to be the
    global benchmark in luxury weddings
  • Blend social media creativity with real-world luxury guest experiences
  • Work on campaigns and events for elite clients, celebrities, and tastemakers
  • Enjoy perks including
    ESOPs, incentives, creative freedom, and luxury industry exposure

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