Data-Driven Marketing Expert

3 days ago


Malappuram, India beBeeDigital Full time

Stitching Digital GrowthAbout the RoleWe're seeking a seasoned data-driven marketing expert to drive digital expansion across Meta, Google, and emerging platforms.The ideal candidate will oversee end-to-end paid campaigns, optimize customer acquisition costs, boost return on ad spend, and build profitable customer acquisition funnels. They will collaborate closely with our creative and product teams to drive measurable revenue impact.Key Responsibilities:Create, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube, and retargeting channels.Reduce customer acquisition costs, increase return on ad spend, and maintain healthy margin of returns.Develop and execute full-funnel strategies: prospecting → retargeting → retention.Plan performance-driven budgets and weekly/monthly projections.Conduct A/B tests on creatives, copy, landing pages, and audiences.Analyze campaign performance and generate actionable insights.Work closely with designers to brief high-converting creatives.Improve website conversion rate (CRO) with landing page testing.Manage product/collection-level promotion strategies.Monitor trends, competitor strategies, and platform updates.Requirements:2–5 years of experience in performance marketing for D2C / fashion / lifestyle brands (required).Strong proficiency over Meta Ads Manager & Google Ads.Proven ability to scale campaigns while maintaining efficiency.Solid understanding of customer acquisition cost, return on ad spend, click-through rate, cost per mille, margin of returns, lifetime value metrics.Ability to work with data and build growth-focused strategies.Experience with Shopify and GA4


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