Expert Salesforce Marketing Cloud Technical Specialist

1 week ago

bhavnagar, India beBeeCloud Full time

Job Title:Salesforce Marketing Cloud Technical LeadAbout the Role:This position involves overseeing technical aspects of Salesforce Marketing Cloud Personalization, including designing and deploying sitemaps and datasets, managing catalog design, creating web campaigns and ETL feeds within MCP. Strong expertise in SFMC studios, segment creation, data mapping, web SDK deployment is required, along with familiarity with personalized customer profiles, real-time recommendations, and journey management.Key Responsibilities:MCP Design & Deployment: Creating and deploying sitemaps, datasets, and WebSDK.Catalog & Content Management: Designing catalogs, content zones, page types, and mapping attributes.Web & Email Campaign Management: Developing web campaigns, managing filters and goals, and setting up segments.Customer Profile Management: Establishing a unified customer profile within the platform.Technical Guidance: Providing technical leadership and conducting code reviews.Integration & Architecture: Designing end-to-end solutions that integrate with platforms like Data Cloud, and coordinating with enterprise architecture teams.Required Skills & Qualifications:Salesforce Marketing Cloud: In-depth knowledge of Marketing Cloud Personalization (MCP) and its features.Web SDK & Content Zones: Expertise in deploying and configuring these components for personalized web experiences.Data & Segmentation: Strong skills in segment creation, data modeling, and ETL processes.HTML/CSS: For web content customization and email development.Agile Methodologies: Experience with Agile (SCRUM) and waterfall project delivery.

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