Strategic Customer Engagement Consultant

1 week ago

thiruvananthapuram, India beBeeCustomerEngagement Full time

The role of a strategic consultant involves providing expert guidance on customer engagement strategies and Braze capabilities. To succeed in this position, one must design lifecycle and trigger-based campaigns across multiple channels, including email, push notifications, SMS, and in-app messaging. This requires close collaboration with clients to ensure that Braze usage aligns with their business objectives.Additionally, the successful candidate will conduct platform audits to identify areas for improvement and recommend changes to enhance campaign performance and scalability. They will also configure Braze integrations with other tools, such as Segment and Amplitude, to facilitate seamless data flow.A key aspect of this role is providing technical support and training to internal teams on Braze best practices. The ideal candidate should have in-depth knowledge of Braze features, including Canvas, Webhooks, and Liquid scripting. Strong analytical and problem-solving skills are essential for translating business goals into actionable campaigns.Experience working with Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, and data warehouses is highly valued. By staying up-to-date with the latest Braze feature releases and evaluating their application to the business, the consultant will be able to drive meaningful improvements in campaign success.

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