Digital Media Strategist

2 weeks ago


chennai, India beBeeAdvertising Full time

Programmatic Advertising Manager RoleThe Programmatic Advertising Manager plays a pivotal role in overseeing, optimizing and refining programmatic media activity across multiple platforms.This involves acting as the technical and strategic driver behind automated buying, audience targeting and data-led optimization.This includes ensuring that programmatic systems operate efficiently, deliver meaningful returns and reflect a clear strategic direction.Guiding targeting logic, bidding approaches, data utilization and platform execution.Managing platform setup and configuration.Maintaining clean audience segmentation and data application.Monitoring pacing, delivery and cost trends across campaigns.To succeed in this role, you should have a strong background in major DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.), with an understanding of programmatic supply paths, inventory types and data layers.Additionally, you should be able to analyze patterns and optimize towards performance goals, with confidence working independently in a remote model.Key responsibilities include:• Audience Segmentation: Maintaining clean and organized audience segments for optimal campaign performance.• Data-Driven Decision Making: Utilizing data and analytics to inform strategic decisions and drive business growth.• Platform Optimization: Ensuring programmatic systems operate efficiently and deliver meaningful returns.



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