Digital Acquisition Lead

4 days ago


anand, India beBeeConversion Full time

Job SummaryWe are seeking a seasoned Demand Generation Manager to drive user acquisition and conversion for our three freemium products.Key ResponsibilitiesDevelop and execute strategies to drive users to our products, focusing on awareness, sign-up, activation, and paid conversion.Oversight of the entire customer journey, ensuring seamless engagement across all touchpoints.Target MarketsConsumer brands (D2C, CPG, beauty, fashion, wellness)Retailers & Ecommerce (omnichannel brands, online retailers)Agencies that serve consumer brands (creative, performance, social media agencies)Platforms that serve consumer brands (Shopify apps, creator platforms, ad tech)Conversion StrategyIdentification of high-intent signals (power users, feature usage patterns) and effective conversion methods.Testing of upgrade CTAs, pricing page messaging, and trial expiration emails.Collaboration with Product to optimize paywall placement and upgrade prompts.SEO & Organic GrowthCreation of high-converting content for consumer brands - blogs, guides, case studies, comparison pages.Leveraging customer stories: Coca-Cola, Alcon, Build-A-Bear (consumer brand proof points).Development of vertical-specific content.


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