The Sleep Company | Growth Performance Marketing Manager

1 month ago

india The Sleep Company Full time

We are looking for a talented Growth Performance Marketing Manager to join

our dynamic team and play a key role in achieving our aggressive growth goals.

You will be responsible for developing and executing performance marketing &

branding campaigns across various channels, optimizing them for maximum

ROI, and generating high-quality leads that convert into in-store walk-ins and

sales.

You will also work on managing growth projects and look at their end to end

execution by working closely with cross-functional and multi functional teams


Key Responsibilities:


  • Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms.
  • Analyze campaign performance using key metrics like CTR, CPL, CPM, and ROAS to identify the most effective communication channels across different regions.
  • Continuously optimize campaigns to reduce cost-per-lead (CPL) and costper-mille (CPM) while maintaining campaign goals.
  • Provide actionable feedback to the marketing team on content and creatives based on measurable data.
  • Scale successful campaigns and eliminate underperforming ones based on data analysis.
  • Oversee Click-to-Whatsapp campaigns and integrate chatbot leads with the CRM.
  • Collaborate with the analytics team to create automated dashboards for lead and campaign performance tracking.
  • Work closely with internal teams (Marketing, Content, Tech, Analytics, Retail, Retention) for seamless growth offer’s execution.
  • Identify opportunities for improvement and develop innovative marketing strategies to increase leads, walk-ins, and customer engagement.


You will be successful if you have


  • 1 to 2+ years of experience in performance marketing with a proven track record of success.
  • Strong analytical skills with experience in marketing analytics platforms (Google Analytics, Facebook Ads Manager, Looker, Excel, Google Sheets etc.).
  • Experience in developing and executing performance marketing campaigns across paid search, social media, and other digital channels.
  • Excellent understanding of marketing attribution models and customer journey optimization.
  • Experience in Click-to-Whatsapp campaigns and chatbot lead integration.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • A data-driven and results-oriented mindset with a passion for innovation.
  • Preference would be given to candidates from Omnichannel D2C Brands (D2C Brands with an offline presence)

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