E-commerce Advertising Specialist
4 weeks ago
The Sleep Company is a leading provider of innovative sleep solutions. We're committed to helping our customers achieve their best rest, and we're looking for a talented E-commerce Advertising Specialist to join our team.
Job SummaryWe're seeking an experienced E-commerce Advertising Specialist to drive our e-commerce advertising efforts on Amazon, Flipkart, and other platforms. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive sales, enhance product visibility, and maximize ROI.
Responsibilities- Develop and execute comprehensive advertising strategies aligned with business goals and seasonal trends.
- Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively across multiple e-commerce platforms.
- Continuously monitor campaign KPIs such as ROAS, ACOS, CTR, and conversions, and conduct bid adjustments, keyword research, and ad copy testing to improve campaign outcomes.
- Collaborate with the product and pricing teams to ensure competitive positioning.
- Generate detailed performance reports highlighting key metrics and actionable insights, and utilize data to identify opportunities for growth and scaling campaigns.
- Work closely with the creative team to design engaging ad assets that resonate with target audiences, and partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.
- Conduct competitive analysis to benchmark performance and refine strategies, and stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.
- 3+ years of experience in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.
- Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.
- Strong analytical skills with the ability to analyze campaign performance data and drive insights for optimization.
- Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.
- Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.
- Excellent written and verbal communication skills for stakeholder collaboration and reporting.
- AWS Certified Advertising Specialty - Professional certification is a plus.
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience and qualifications.
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