Strategic Marketing Specialist

1 day ago

bangalore, India beBeeMarketing Full time

This is a leading tech media house specializing in IT and cybersecurity, serving as a trusted source of strategic intelligence for decision-makers in the Middle East and India.Their work spans across digital publishing, event marketing, CXO engagement programs, and thought leadership content. We collaborate with top-tier cybersecurity service providers, OEMs, and enterprise tech brands to deliver impactful campaigns and experiences.Key Responsibilities:Plan and execute integrated marketing campaigns for B2B events and conferences (Webinars, CXO Meetups, and Partner Events).Lead marketing activities across social media, WhatsApp campaigns, email campaigns, with a strong focus on LinkedIn and YouTube marketing.Create creative content for event brochures, web pages, project campaigns, magazines, articles, and other collaterals to drive brand visibility, ensuring alignment with the overall brand vision and guidelines.Manage and maintain the monthly social media content calendar.Manage client relationships by understanding their brand guidelines, project requirements, ensuring timely deliverables, and maintaining a high level of satisfaction.Support the outreach team in getting C-level executives to attend and keeping relationships strong.Manage the in-house designers, editors, and partnership teams, providing the right content and direction for impactful promotions.Manage and guide team members, ensuring tasks are completed on time and to a high standard.Coordinate with external vendors (gifting, production, and others) to deliver creative, high-quality experiences for clients and event audiences.Track campaign effectiveness, optimize based on insights, and prepare performance reports.Prepare and present a monthly marketing report highlighting success metrics and improvement areas.Support the Founder in strategic initiatives while independently owning assigned campaigns.Ideal Candidate Profile:Strong understanding of B2B space.Prior experience in marketing for events/conferences targeting any C-level executives.Proven ability to run campaigns across LinkedIn, YouTube, and other social media.Existing industry connects with C-level professionals is a strong advantage.A creative mindset with the ability to coordinate with vendors and deliver unique client experiences.

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