Product Marketing Manager

About OrbitShiftOrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, IIT, Stanford, we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.About the roleWe’re looking for a rockstar Product Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire product marketing function to drive product adoption, engagement, and growth.ResponsibilitiesDevelop, execute and own our Product marketing strategy & activities, across product launches, customer/competitor research initiatives & sales enablement programsCraft OrbitShift’s online brand in line with our vision & goalsWork closely with founders to establish major go-to-market strategiesConduct in-depth market research, customer & competitor analysis, follow and analyze market trends to position our product for our target audienceDevelop & execute product marketing strategies and campaigns (messaging, pricing, advertising, product launching), and own marketing budget & ROICollaborate with various teams like Product, Design, Sales, Customer Success, etc to implement marketing strategiesTest marketing product features, releases, and ad copyIdentify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns & product usageAnalyze sales data and channel information and then create plans to improve product line sales, highlighting our value propositionCreate training materials and programs for the sales & customer success teamsCreate strong online momentum ahead of and during product launches, key company milestones & own PROrganize and run product-focused events and webinars to engage customersand prospectsRequirementsMandatory- 5+ years of relevant Product Marketing experience in Series B stage, B2B SaaS startups targeted to US Enterprise customersProven track record of managing all aspects of successful marketing campaigns for similar products for similar audienceDeep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etcHands on experience with marketing automation, SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etcProficiency using CRMs & web analytics tools like Google Analytics, etcStellar research, presentation, content-writing, communication, project & program management skillsGood technical proficiency & understanding of complex tech productsProven track record of effective problem solving, and working in a highly collaborative role with cross-functional teamsCustomer-centric mindset & attention to detailBachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.Why choose OrbitShiftWe’re a lean team with a flat hierarchyNow is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunitiesHigh ownership & transparencyFast-tracked growth and career progressionYou get to build for and sell to an international enterprise customer baseHybrid work setup & flexible work hoursCompetitive salary & equityHealth Insurance for employees & their familiesProfessional Development allowance for online courses*OrbitShift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.