Product Marketing Manager

4 weeks ago


bangalore, India Setu Full time

Title: Product Marketing Manager About Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable. Role Overview: As a Product Marketing Manager at Setu, you'll bridge product development and market success. Your mission is to understand our products deeply, craft compelling messaging, drive go-to-market strategies, and build thought leadership that strengthens Setu’s presence in the fintech ecosystem. Key Responsibilities: Product Mastery: Understand product features, benefits, differentiators, and market fit. Market & Competitor Insights: Conduct competitive analysis, market research, and regulatory landscape mapping. Messaging & Positioning: Develop clear, differentiated messaging and positioning for all products across the sales funnel. Go-to-Market Execution: Plan and execute product launches in collaboration with marketing, sales, and product teams. Lead Generation & Funnel Movement: Drive product-led growth and funnel progression from 0–1. Thought Leadership & Awareness: Collaborate with D91 Labs and marketing to create content, campaigns, webinars, and initiatives that position Setu as a fintech thought leader. Regulatory & Partner Engagement: Build relationships with regulatory bodies and key partners to amplify awareness and credibility. Social Proof Creation: Develop case studies, success stories, and references to validate product value. Cross-Functional Influence: Act as the product voice across teams, ensuring alignment and impact. Ideal Candidate: 1–2 years of product marketing experience, preferably in fintech, B2B SaaS, or high-growth startups. Strong understanding of AI-first product strategies. Excellent storytelling, communication, and collaboration skills. Analytical mindset and data-driven decision-making. Ability to engage cross-functionally and influence stakeholders. Why Join Setu: Be part of a fast-growing fintech company where your work directly impacts the future of digital finance in India. Shape thought leadership, social proof, and GTM strategies while leveraging AI-first tools for maximum impact.


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