CRM Specialist
1 month ago
CRM Specialist
We are hiring for one of our Client who is in to Kids wear- Ecommerce and looking for a CRM Specialist.
2 to 4 years of proven experience creating successful campaigns for direct-to-consumer / e-commerce.
Key Responsibilities:
● Develop the retention marketing calendar working cross-functionally with the Marketing, Merchandising and Creative teams to ensure all campaigns are aligned with the overall marketing calendar
● Understand the customer journey and refine the channel contact strategy to meet customers within each lifecycle stage
● Develop a push, email, WA/SMS and other channels roadmap to optimize engagement and drive revenue through repeat and retention
● Own Retention Tools and Solutions (MoEngage, Clevertap, GA)
● Own campaigns (SMS, WhatsApp, Push App) from briefing to deployment
● Oversee the QA process; testing, proofs, striving for 100% accuracy within content and target audience(s)
● Implement best practices and technology standards, ensuring our marketing efforts are in compliance with brand guidelines and regulations
● Execute all analytics reporting, including presenting key insights and recommendations and lead meetings
● Look at developing new features for Customers on the App
● Drive high performance from direct reports and stakeholders
Requirements:
● 2-4 years of experience creating successful campaigns for direct-to-consumer / e-commerce
● Laser focus on understanding and improving customer journeys to improve repeat and retention
● Experience with Analytics tools such as GA, Branch, and Retention Tools such as MoEngage clevertap
● Strong analytical skills and experience analyzing campaign performance
● Experience with data management, analysis, presentation, reporting, and tracking tools (Excel, Pivot Tables)
● Ability to not only report, but also provide recommendations for future improvements, is a must
● A strong work ethic plus demonstrated problem-solving capabilities.
● Ability to use information, data, and resources to proactively identify and solve problems to get the job done
● Basic knowledge of HTML and CSS
● Effective time management in a professional setting
● Excellent verbal and written communication
Interested candidates can send resume on
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