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Account Based Marketing Manager

2 months ago

bangalore, India Plivo Full time

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.


Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.


Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.

Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale. Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.


Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.


Role Summary:


We are seeking a seasoned Performance Marketing Manager with a deep understanding of the SaaS landscape, particularly within the US market. The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in leveraging platforms such as LinkedIn Ads, Google Ads, and other ABM tools.


Key Responsibilities:


  • Develop and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention.
  • Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments.
  • Manage and allocate budgets effectively across various marketing channels to maximize ROI.
  • Collaborate closely with the sales and product teams to align marketing efforts with business goals.
  • Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness.
  • Stay updated with the latest trends and best practices in performance marketing, SaaS industry, and ABM strategies.


Requirements:


  • Bachelor's degree
  • Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry.
  • 3+ years of hands-on experience managing marketing initiatives targeting the US market.
  • Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years.
  • Expertise in LinkedIn Ads, Google Ads, and proficiency in other ABM tools.
  • Strong analytical skills with knowledge in GA4 and Lookerstudio.
  • Understanding SEO best practices is a plus.