Tangence India | Assistant Manager

1 week ago

noida, India Tangence India Full time

Job Title: Assistant Manager - Client Servicing (Digital Marketing Projects)

Location: Sec - 63, Noida


Experience: Minimum 2-3 years of client servicing experience in digital marketing projects (This position is not for freshers or candidates with less than 2 years of experience).


Job Overview:

We are seeking a highly skilled and motivated Assistant Manager - Client Servicing with a strong background in digital marketing, specifically in managing paid campaigns across platforms like Google, Meta (Facebook/Instagram), and media planning. The ideal candidate will have a comprehensive understanding of digital marketing strategies, campaign ideation, execution, and optimization, along with solid technical SEO knowledge. The position requires excellent client relationship-building skills, the ability to manage projects from start to finish, and strong communication abilities.

Key Responsibilities:
  • Client Relationship Management:
  • Build, nurture, and maintain strong relationships with clients.
  • Serve as the primary point of contact for clients, ensuring their needs are understood and met.
  • Regularly communicate campaign progress, deliverables, and results to clients.
  • Address client queries, concerns, and provide solutions in a timely and professional manner.
  • Paid Campaign Management:
  • Lead the planning, ideation, strategy, and execution of paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and other digital media.
  • Develop and execute targeted campaigns that drive performance and align with client goals.
  • Optimize campaigns for maximum ROI, making adjustments based on performance data and analytics.
  • Create detailed reports and provide insights into campaign performance.
  • Media Planning & Buying:
  • Plan and manage digital media buys, optimizing for performance across various channels.
  • Develop media plans that align with client budgets and objectives, ensuring efficient media spend.
  • Conduct thorough research to identify the best media channels and tactics to achieve campaign success.
  • Campaign Strategy & Execution:
  • Lead the ideation and strategy process for digital marketing campaigns, ensuring all aspects of the campaign are covered, from planning to execution.
  • Collaborate with internal teams to ensure smooth execution and timely delivery of all campaign assets.
  • Manage multiple campaigns simultaneously, ensuring deadlines and quality standards are met.
  • Technical SEO:
  • Ensure all digital marketing campaigns are optimized for SEO.
  • Conduct keyword research and competitor analysis to improve campaign performance and website traffic.
  • Provide SEO insights to clients and internal teams to help improve organic reach.
  • Reporting & Analysis:
  • Monitor, analyze, and report on campaign performance, providing clients with actionable insights and recommendations for improvement.
  • Track KPIs (Key Performance Indicators) for all digital campaigns and ensure they align with client goals.
  • Use analytics tools to provide data-driven decision-making for optimization.
Requirements:
  • Experience: Minimum 2-3 years in client servicing for digital marketing projects.
  • Technical Expertise:
  • Strong understanding of Paid Media Campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels.
  • Proficient in Media Planning and Buying, including creating effective media strategies and ensuring optimal media spend.
  • Technical SEO knowledge and experience with on-page, off-page, and technical aspects of SEO.
  • Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and others for campaign management and reporting.
  • Skills:
  • Excellent client relationship-building skills with the ability to confidently interact with clients at various levels.
  • Strong communication skills, both written and verbal, to effectively present ideas and campaign progress to clients.
  • Proficient in campaign ideation, planning, and execution with a strategic mindset.
  • Ability to manage multiple projects and deadlines while maintaining attention to detail.
  • Personality Traits:
  • Self-motivated, proactive, and a problem solver with a strong sense of accountability.
  • Ability to work collaboratively in a team environment and with clients.


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