Customer Experience Optimizer

6 days ago


thiruvananthapuram, India beBeeMarketing Full time

MarTech SpecialistThis role involves managing and optimizing Adobe technology to deliver personalized customer experiences.Key Responsibilities:Lead client-facing MarTech strategy and execution for India operationsConfigure, manage, and optimize Adobe Solutions: Analytics, Customer Journey Analytics (CJA), Experience Platform (AEP), Launch, TargetCollaborate with marketing, data, and IT teams to align MarTech solutions with business objectivesDevelop tagging strategies, data layers, and best practices implementationAnalyze customer data to generate actionable insights for campaign targeting, personalization, and engagementSupport and optimize A/B and multivariate testing strategies with Adobe TargetTroubleshoot and resolve technical issues in the MarTech stackStay updated on industry trends, product updates, and best practicesProvide training and knowledge-sharing across internal teams



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