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Adobe Campaign Developer

2 months ago

chennai, India QBurst Full time

Description

We are seeking an adobe campaign developer to join our digital marketing team.

Responsibilities

Understand business requirements and deliver high-quality solutions that empower the marketing team to effectively utilize Adobe CampaignDesign, develop, test, deploy, and document technical, business, and support solutionsBuild advanced automated campaigns for channels such as email, SMS, push notifications, etc.Design & configure ETL logic in MA tool, and set up ETL and data flowsDevelop dashboards to communicate campaign and marketing performanceCome up with recommendations to drive continuous improvement on campaignsMaintain alignment with latest best practices, strategies, and industry standardsTrain other development resources in Salesforce/Adobe Campaign development practices as needed

Requirements

Adobe Campaign professional with minimum 1+ years of hands-on marketing automation experienceExperience in marketing automation processes including lead management, campaign management, and online marketingExperience in creating and managing segments, personalized strategies and multi-channel campaignsExperience with design and implementation including development of campaign and technical workflows, data schemas, and reportingProgramming experience: Javascript, HTML, CSS, XML, JQuery, SQL, JSON, Shell script, AMPscript, SSJSSound knowledge of database management concepts and best practicesProficient in SQL (Oracle/SQL Server/PostgreSQL/Snowflake)Strong understanding of IP Warming best practicesExperience in Interpreting and translating metrics/analytics into insightful analysis to improve campaign performanceGood to have Classic v7 certificationStrong logical and analytical abilities, along with excellent communication skills