Account Manager

1 week ago

haryana, India Qode Full time

Role Overview As the Account Manager – Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.Key Responsibilities Client Strategy & CommunicationManage relationships with client founders, CMOs, and marketing heads.Lead weekly performance review meetings and translate data into actionable insights.Align client expectations, growth goals, and media strategy to business objectives.Oversee client P&L for ad investments, balancing growth and efficiency. Performance Management & ReportingMonitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.Identify performance issues and propose improvement strategies.Build and present clear, insightful performance reports. Scaling & Strategy DevelopmentCollaborate with the strategy team to design account growth roadmaps.Recommend budget allocation, funnel strategy, and audience expansion.Audit creatives and landing pages to guide strategic decisions.Suggest new platform testing or automation opportunities. Execution Oversight & Team CoordinationEnsure daily ad operations and reporting tasks are completed accurately.Translate strategic goals into actionable steps for internal teams.Track progress, review deliverables, and maintain quality standards.Coach junior team members on performance marketing and communication. Process & System DevelopmentCreate SOPs and templates for reporting, campaign audits, and reviews.Maintain workflow consistency and structured documentation.Contribute to automation and dashboard projects that enhance efficiency.Requirements4–7 years of experience in performance marketing or digital strategy (preferably agency-side).Proven record managing ₹50L–₹2Cr+ monthly ad spends across platforms.Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).Data-driven mindset with excellent analytical and problem-solving skills.Exceptional client management and communication abilities.Strategic thinker able to connect marketing metrics with business growth.Experience mentoring small teams and improving internal workflows.Preferred SkillsExperience with AI or automation tools for optimization and reporting.Understanding of multi-touch attribution, blended ROAS, and funnel measurement.Exposure to D2C, SaaS, or healthcare sectors.Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.

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