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Marketing Executive

2 months ago

pune, India PW (PhysicsWallah) Full time

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.Responsibilities:Identify target audiences, objectives and desired outcomes of marketing campaignResearch and develop marketing strategy, and evaluate success strategyDevelop content of marketing campaignsStay up-to-date on current marketing trendsManage and allocate budget correctlyDevelop and implement strategic plans for launch operations at the executive level, ensuring effective coordination and execution of central management activities to meet organizational goals and objectives.Foster collaboration across departments by aligning central launch operations with various teams, including marketing, sales, and product development, to ensure a seamless and well-coordinated product or service launch, optimizing resources and timelines.ATL & BTL ActivitiesQualificationsBachelor's degree in marketing or related field2 - 3 years of relevant experienceStrong analytical, communication, time-management and creativity skillsStrong ability to focus on customer/market and take initiative Experience with social media