Digital Marketing Executive

4 months ago

Hinjewadi Pune Maharashtra, India Durakart Marketing Pvt Ltd Full time

**Job Title**: Digital Marketing Executive
**Company**: Durakart Marketing Pvt Ltd
**Brand**: Be Awara Kids (A Kids Fashion Brand)
**Location**: Hinjewadi, Pune
**Type**: Full-Time

**About Us**:
Be Awara Kids, a vibrant and playful kids' fashion brand under Durakart Marketing PVT LTD, is on the lookout for a dynamic Digital Marketing Executive. We’re passionate about creating trendy, comfortable, and stylish clothing for children, and we’re seeking someone equally passionate about driving our brand’s digital presence.

**Key Responsibilities**:

- **Meta Ads (Facebook & Instagram)**: Plan, create, and manage paid ad campaigns on Meta platforms. Optimize campaigns based on performance data to maximize ROI. Understand audience targeting, ad creatives, and budget management.
- **Customer Retargeting & Data Mining**: Utilize data mining techniques to identify potential customers and retarget existing customers. Analyze customer behavior and implement strategies to re-engage lapsed users.
- **Content Creation & Management**: Collaborate with the creative team to develop compelling content for social media, newsletters, and other digital channels. Ensure content aligns with brand guidelines and appeals to our target audience.
- **SEO & SEM**: Optimize website content for search engines and manage SEM campaigns. Monitor and improve the company’s search engine rankings.
- **Analytics & Reporting**: Track, analyze, and report on key metrics across all digital marketing channels. Use insights to refine strategies and improve overall campaign performance.
- **Market Research & Trend Analysis**: Stay updated with industry trends and competitor activities. Use this knowledge to inform digital marketing strategies and drive innovation.
- **CRM & Customer Engagement**: Manage CRM tools to maintain a high level of customer satisfaction. Implement loyalty programs and other initiatives to foster customer retention.
- **Budget Management**: Assist in the planning and management of the digital marketing budget. Ensure all campaigns are cost-effective and within budget constraints.
- **Collaboration**: Work closely with the design, sales, and product teams to ensure cohesive and effective marketing strategies across all channels.

**Required Skills & Qualifications**:

- **Education**:

- Bachelor's degree in any field.
- Certification in Digital Marketing is preferred.
- **Experience**: 1-2 years of experience in digital marketing, preferably in the fashion or retail industry.
- **Analytical Skills**: Strong ability to interpret data, identify trends, and make data-driven decisions.
- **Communication**: Excellent written and verbal communication skills in English.
- **Creative Thinking**: Ability to develop innovative marketing strategies and campaigns that resonate with our target audience.
- **Organizational Skills**: Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- **Problem-Solving**: Quick and effective problem-solving skills, with the ability to adapt to changing situations.

**Languages**:

- **Hindi**: Preferred
- **English**: Required

**Working Conditions**:

- **Location**: Work in person at our office in Hinjewadi, Pune.

**Expected Start Date**:

- **05/09/2024**

**Why Join Us?**
- **Growth Opportunities**: Be part of a fast-growing brand with plenty of opportunities for personal and professional development.
- **Creative Environment**: Work in a dynamic and creative environment where your ideas matter.
- **Collaborative Team**: Join a team of passionate individuals who are dedicated to making a difference in kids' fashion.
- Durakart Marketing Pvt Ltd is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._

Schedule:

- Day shift

Ability to commute/relocate:

- Hinjewadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Diploma (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 2 years (preferred)

Work Location: In person

Expected Start Date: 05/09/2024

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