Digital Marketing Specialist

21 hours ago

salem, India beBeeAdvertising Full time

Digital Advertising LeadAbout the Role:As a Digital Advertising Lead, you will spearhead the planning, execution, and optimization of Google Ads campaigns to drive engagement and conversion. Your role is critical in ensuring that our brand reaches the right audience with compelling messaging while staying true to our values of simplicity, quality, and longevity.Key Responsibilities:Develop and manage Google Ads campaigns across search, display, shopping, and video.Optimize campaigns daily to achieve maximum ROI and growth objectives.Conduct audience, keyword, and market research to refine targeting and ad relevance.Collaborate with creative and brand teams to align advertising with seasonal collections and campaigns.Track, analyze, and report on performance data with actionable insights.Stay informed on digital marketing trends, tools, and new opportunities in the Google Ads ecosystem.What We're Looking For:3+ years of proven experience managing Google Ads campaigns at scale.Strong knowledge of performance marketing, bidding strategies, and conversion tracking.Proficiency with Google Analytics and related reporting platforms.Excellent analytical, organizational, and communication skills.A customer-focused mindset with the ability to balance data-driven decision making and brand storytelling.Experience working with fashion or global lifestyle brands is a plus.What We Offer:A remote-first work environment with flexible working arrangements.The opportunity to contribute to a world-renowned global brand.Competitive compensation and performance-based bonuses.Ongoing learning and professional development opportunities.A collaborative, inclusive, and innovative workplace culture.

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