
Key Account Manager
1 day ago
Role: Key Account Manager
Salary Bracket: INR 7LPA+
Location: Mumbai (Candidate should be based out of Mumbai)
Job Type: Remote
About Strobe Works:
We are an independent creative agency helping brand improve their recall value through storytelling & experiential marketing campaigns across platforms. Strobe Works specializes in the luxury hospitality domain working with International brands such as Marriott, Hilton, IHG, Radisson, Hyatt, Leela and AccorHotels.
Job Summary
With a clear understanding of the clients business and creative mindset, the Key Account Manager chalks out a clear marketing & and advertising roadmap for our key clients. Responsible for leading a team of Account Executives, the Key Account Manager needs to ensure high customer satisfaction levels and retention of business.
Responsibilities and Duties
· Develop Marketing & Advertising blueprints for key accounts (Quarterly)
· Co-develop positioning campaigns with the Creative Head
· Create Campaign Concept Notes
· Lead & Monitor Account Executives
· Conduct monthly "Best Practices" training sessions
· Conduct monthly internal review sessions on key accounts with the creative team, studios, social media, performance and ORM
· Create sound Account Management processes
· Lead monthly client satisfaction calls & improvise as required
· Be the face of the agency for the client
· Develop & submit campaign impact reports
· Work on creative pitches along with the creative head
· Identify Account Mining opportunities to strengthen revenue per account
Required Experience, Skills and Qualifications
· Ability to communicate clearly both verbally and in writing
· Must be well-organized and process-oriented
· Excellent people skills and the ability to work with a wide range of people
· Ready to travel extensively within India
(As we work in the luxury hospitality segment, you get to experience the best hotels and resorts)
· Professional appearance and persona
· Sound knowledge of media planning
· Travel to the client location may be required
· Should have relevant experience of more than 2 years on leading national accounts
Education & Training
· Experience: 5+ years of experience (in advertising)
· Educational background: Mass Comm, Branding & Advertising, MBA - Creative Field
Reports to the "Account Director"
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