Marketing Strategy Specialist

6 days ago


kanpur, India beBeeMarketing Full time

Senior Performance Marketing StrategistThe ideal candidate will lead Amazon PPC campaigns, drive ROI/ROAS targets, and build a robust performance marketing strategy.This role requires at least 4 years of experience in Amazon Advertising (AMS) and a strong understanding of the baby category.Main Responsibilities:Develop and execute a comprehensive performance marketing strategy for Amazon PPC campaigns.Deliver against ROI/ROAS targets and own the performance marketing P&L.Lead cross-functional teams to improve customer experience.Create automated dashboards for periodic reporting on Amazon sales and spends.Optimize conversions using Helium and target relevant audiences.Collaborate with Amazon to create competitive Joint Business Plans and DSPs.Conduct market research for new product ideas and category trends.Key skills required for this role include strategic thinking, data analysis, and team leadership.We are looking for a motivated individual who can drive results-oriented solutions and contribute to our success.



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