Director of Digital Campaign Strategy

2 days ago

kanpur, India beBeePaidMedia Full time

Senior Paid Media DirectorWe seek a senior-level Paid Media Director to oversee and guide the direction of paid media activities across our client portfolio.Key Responsibilities:Create and execute comprehensive paid media strategies that outline channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.Develop frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify areas for improvement, and guide teams toward strategic adjustments.Maintain high-quality communication with clients and internal stakeholders, providing clear rationale behind recommendations.Provide leadership, coaching, and support to paid media specialists and cross-functional teams.Requirements & Skills:8+ years working in paid media management, digital advertising, or media leadership roles.Deep understanding of major platforms (Google, Meta, programmatic DSPs, YouTube, TikTok, etc.).Strong analytical capabilities, with proven experience interpreting performance data and shaping strategic decisions.Demonstrated success leading teams within agencies or large marketing organisations.Excellent communication skills and confidence interacting with senior stakeholders.Ability to work independently within a remote structure and manage multiple priorities effectively.

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    6 days ago

    kanpur, India beBeeDigital Full time

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    Kanpur, India Barcode Entertainment: Strategic Brand Solutions Full time

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    3 weeks ago

    Kanpur, India Barcode Entertainment: Strategic Brand Solutions Full time

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    kanpur, India beBeeDemandGeneration Full time

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    kanpur, India beBeePerformanceMediaBuyer Full time

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    3 days ago

    kanpur, India beBeeMarketing Full time

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    kanpur, India beBeeAdvertising Full time

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    4 days ago

    kanpur, India beBeeDigital Full time

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    Kanpur, India Credgenics Full time

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