Adobe Analytics

1 month ago

gurugram, India KPMG India Full time

About KPMG in India


KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focussed and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.


The person will work on a variety of projects in a highly collaborative, fast-paced environment. The person will be responsible for software development activities of KPMG, India. Part of the development team, he/she will work on the full life cycle of the process, develop code and unit testing. He/she will work closely with Technical Architect, Business Analyst, user interaction designers, and other software engineers to develop new product offerings and improve existing ones. Additionally, the person will ensure that all development practices are in compliance with KPMG’s best practices policies and procedures. This role requires quick ramp up on new technologies whenever required.


Introduction


KPMG is looking to recruit passionate, enthusiastic, customer & team focused Adobe / Google Analytics Consultant for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.


Primary Responsibility

Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.


  • Work with different stakeholder teams to understanding web requests, identify the appropriate web KPI’s to build reports, dashboards, and handle ad-hoc data pulls
  • Regularly monitor, identify, and analyze key KPI’s and trends and provide data-driven recommendations to improve user experience and site engagement rates
  • Create and maintain SDR and report suites according to different sites and locales.
  • Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
  • Work close with QA & Dev team to ensure professional delivery of technical implementations.
  • Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI’s, goals and lead generation activities.
  • Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM)
  • Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
  • Familiarity with Adobe Target – A/B, Multivariate testing platforms and methodology.


Desired Experience

  • Overall experience of about 4-9 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target
  • Experience with Tag management systems – DTM, Adobe Launch is must
  • Excellent knowledge JavaScript, CSS, HTML and JQuery.
  • Experience in setting up Data-Layer format and working with front end development teams.
  • Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign)
  • Experience in working on Agile methodologies.
  • Excellent project management, organization, and communication skills


Essential Skills to succeed

Exceptional team management and leadership skills

Ability to build strong business relationship with internal and external stakeholders.

Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.

Strong verbal, written communication, data presentation skills,

Ability to effectively communicate with both business and technical teams

Self-driven and motivated personality working with a strong conviction to make things happen.


Preferred Certifications:

Adobe Experience Cloud related certifications.

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