Area Sales Manager- Large Pack

4 weeks ago

dehra, India DFM Foods Limited Full time
This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists.
Responsibilities:
Sales Operations- Prepare, implement, and review sales plan.- Ensure daily monitoring of sales and retail productivity, & weekly sales review- Supervise the sales officer’s execution & sales efficiency in the field.-Induction & onboarding of new SO's in the field.- Reviewing the monthly performance of Sales officers/ ISR's.- Submit weekly/monthly sales related reports- Conduct daily market visits- Work on market development-consolidation of existing covered areas and expansion into new areas.- Generate Primary Sales in line with Secondary Sales- Responsible for activities related to the tertiary sales in the regionBranding/ In store Execution-Executing promotional activities for brand awareness & visibility.-Responsible for tracking & monitoring competitor's products & activityDistributor Management- Undertake daily visits to distributors & wholesalers.- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.- Responsible for approval/appointment of distributorsPeople Management- Continuously monitor & review performance of Sales officers.- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.- Define & assign KRA's for sales officers every year.Qualifications
Full time Graduate. (MBA is preferred)8 to 12 Years of experience in General Trade, distributor handling & team management.
About the organization:Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.
Our Products:Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.
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