Creative Strategist

1 week ago

south delhi, India The Cocktail Story Full time

Creative StrategistCompany Name The Cocktail StoryIndustry- Events & Marketing (Alco-Bev)Job Type: Full-timeDepartment: Event OperationsLocation- Green Park, New DelhiShift Time- 10:30am – 7:00pmWorking Days- 5.5 days (2nd & 4th Saturday Off)About the Role:We are looking for a Creative Strategist with a sharp understanding of brand experiences, consumer behaviour, and event storytelling—especially within the alcohol & beverage (Alco-Bev) space. The ideal candidate will bridge strategy and creativity, crafting experiential concepts that drive brand love, engagement, and advocacy.Key Responsibilities:Strategic Thinking & Ideation Develop creative strategies for events, activations, and campaigns that align with client brand objectives and market positioning. Translate client briefs into compelling experiential ideas tailored for the alco-bev audience. Identify insights into consumer behaviour, trends, and cultural movements relevant to the alco-bev sector. Collaborate with the creative, design, and client servicing teams to ensure cohesive brand narratives.Creative Development Conceptualize and present 360° experiential marketing campaigns, including on-ground events, trade activations, pop-ups, and digital extensions. Create brand storytelling frameworks and campaign mood boards that bring ideas to life. Guide art and content teams to maintain conceptual and visual consistency across touch points.Brand & Market Insight Stay updated on category trends, competitor activities, consumer preferences, and event innovations within the alco-bev space. Leverage research and analytics to refine strategies and measure campaign impact. Suggest innovative experiential formats and technologies to elevate brand engagement.Collaboration & Execution Work closely with the production and operations teams to ensure strategic and creative alignment during event execution. Participate in client pitches, presentations, and brainstorming sessions. Provide creative direction during live events and activations as needed.Company Website- https://thecocktailstory.in/LinkedIn Profile- https://www.linkedin.com/company/the-cocktail-story002/Instagram Profile- https://www.instagram.com/thecocktailstory?igsh=bDJ5aTllMWU5NGd4

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    1 week ago

    south delhi, India The Cocktail Story Full time

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