Creative Strategist

3 weeks ago

New Delhi, India The Cocktail Story Full time

Creative Strategist Company Name The Cocktail Story Industry- Events & Marketing (Alco-Bev) Job Type: Full-time Department: Event Operations Location- Green Park, New Delhi Shift Time- 10:30am – 7:00pm Working Days- 5.5 days (2nd & 4th Saturday Off) About the Role: We are looking for a Creative Strategist with a sharp understanding of brand experiences, consumer behaviour, and event storytelling—especially within the alcohol & beverage (Alco-Bev) space. The ideal candidate will bridge strategy and creativity, crafting experiential concepts that drive brand love, engagement, and advocacy. Key Responsibilities: Strategic Thinking & Ideation  Develop creative strategies for events, activations, and campaigns that align with client brand objectives and market positioning.  Translate client briefs into compelling experiential ideas tailored for the alco-bev audience.  Identify insights into consumer behaviour, trends, and cultural movements relevant to the alco-bev sector.  Collaborate with the creative, design, and client servicing teams to ensure cohesive brand narratives. Creative Development  Conceptualize and present 360° experiential marketing campaigns, including on-ground events, trade activations, pop-ups, and digital extensions.  Create brand storytelling frameworks and campaign mood boards that bring ideas to life.  Guide art and content teams to maintain conceptual and visual consistency across touch points. Brand & Market Insight  Stay updated on category trends, competitor activities, consumer preferences, and event innovations within the alco-bev space.  Leverage research and analytics to refine strategies and measure campaign impact.  Suggest innovative experiential formats and technologies to elevate brand engagement. Collaboration & Execution  Work closely with the production and operations teams to ensure strategic and creative alignment during event execution.  Participate in client pitches, presentations, and brainstorming sessions.  Provide creative direction during live events and activations as needed. Company Website- Profile- Instagram Profile-

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