SEO Specialist

4 weeks ago

uttar pradesh, India Manupatra Full time

SEO Specialist
Location : Noida Sector-1
Experience : 3-5 years
Industry : SaaS (preferred, not mandatory)
Qualification: B.Tech (Preferred)

Key Responsibilities

SEO Strategy for All Products (Incl. Saas) : Develop and execute SEO strategies for all our products, ensuring that each product is optimized according to current market trends and industry demands.
Market & Competitor Research : Stay up-to-date with the latest industry trends, conduct market research, and analyze competitors to identify opportunities for SEO improvements across the product portfolio.
On-Page Optimization : Optimize product pages, landing pages, and other website content to improve search rankings, focusing on keyword relevance, meta tags, header tags, and internal linking.
Technical SEO : Regularly audit the website for technical SEO issues, including page speed, mobile optimization, crawl errors, and structured data, to ensure seamless user experience and improved ranking.
Keyword Research & Implementation : Conduct keyword research specific to each product’s target market and implement it effectively across product pages, blogs, and marketing materials.
Content Strategy : Collaborate with the content & marketing team to create SEO- focused content that resonates with industry trends, ensuring it aligns with product positioning and attracts organic traffic.
Link Building & Off-Page SEO : Develop and execute effective link-building campaigns to increase domain authority and improve off-page SEO across all product lines.
Analytics & Reporting : Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and regularly provide detailed reports on keyword rankings, traffic trends, and conversion rates for each product.
Adaptation to Algorithm Updates : Quickly adapt SEO strategies to accommodate algorithm changes and ensure continuous performance improvement across all SaaS products.
Local & International SEO : Implement and optimize local SEO and international SEO strategies where applicable, targeting relevant markets for specific product lines.

Qualifications & Skills
Experience : 3-5 years of SEO experience, ideally within SaaS or tech-based products.
Product-Focused SEO : Proven experience in creating and implementing SEO strategies tailored to multiple products in a competitive market.
Technical Expertise : Solid knowledge of technical SEO best practices including site audits, structured data, and mobile optimization.
SEO Tools : Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
Keyword Mastery : Strong keyword research and analysis skills, specifically related to SaaS products and emerging market trends.
Analytical Skills : Ability to analyze SEO data, generate insights, and adjust strategies based on performance metrics.
Content Optimization : Experience working with content teams to create and optimize SEO-driven content.
Adaptability : Ability to stay updated with SEO trends and quickly adapt strategies to meet changing market and algorithm conditions.

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