Content Specialist – SEO
4 weeks ago
You will be responsible for developing and implementing effective SEO strategies to improve the organic search rankings of our website. You will work closely with our content and SEO teams to create and optimize high-quality, engaging content that drives traffic and converts visitors.
Requirements
4+ years of experience in SEO, focusing on content optimization
Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog etc.
Strong understanding of content marketing and how it integrates with SEO
Basic knowledge of HTML/CSS and website management
In-depth understanding of search engine algorithms, ranking factors and SEO best practices
Must have strong knowledge of technical SEO
Experience with mobile and voice search SEO is a PLUS
Must have good Written and verbal communication skills
Ability to think out of the Box to create innovative solutions
Responsibilities
Develop and implement SEO strategies to improve organic search performance and ranking
Conduct keyword research to identify content optimization opportunities
Optimizing existing content and creating new SEO-friendly content
Collaborate with the development team to ensure website optimization (including site speed, and crawling)
Implementing On-Page and Off-Page techniques such as meta tags, header tags, URL structures, link-building strategies etc
Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console
Analyze competitor websites to identify strengths, weaknesses, and opportunities
Stay updated on industry trends
Developing SEO strategies by using available data
Applying the Principle of E-A-T (Expertise, Authoritativeness, and Trustworthiness) to Content
If you're passionate about SEO and driven by growth, we invite you to join our team
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