Senior SEO Analyst
4 weeks ago
Key Responsibilities:
- SEO Strategy Development: Create and execute comprehensive SEO strategies to boost organic traffic and search engine rankings.
- Technical SEO: Conduct thorough technical SEO audits and implement fixes to improve website performance, crawlability, and indexing.
- On-Page Optimization: Optimize website content, meta tags, headings, URLs, and internal linking structures for maximum search visibility.
- Keyword Research: Perform detailed keyword research to identify high-value keywords and opportunities for content optimization.
- Content Collaboration: Work closely with the content team to ensure SEO best practices are integrated into content creation and promotion.
- Performance Monitoring: Use tools like Google Analytics, Google Search Console, and other SEO platforms to monitor, analyse, and report on SEO performance.
- Trend Analysis: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Competitive Analysis: Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.
- Website Architecture: Improve website architecture and navigation to enhance user experience and search engine accessibility.
- Reporting: Provide regular reports on SEO performance, including key metrics, trends, and actionable insights.
Qualifications:
- Experience: 4-5 years of hands-on SEO experience, with a strong focus on technical and on-page SEO.
- Technical Skills: Proficiency in technical SEO, including site audits, schema markup, site speed optimization, and mobile optimization.
- Tools: Expertise in using SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and Screaming Frog.
- On-Page SEO: Strong skills in on-page optimization, including keyword research, content optimization, and internal linking.
- Analytical Skills: Ability to analyse data and provide actionable insights to improve SEO performance.
- Communication: Excellent verbal and written communication skills.
- Detail-Oriented: Strong attention to detail and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience with international and multilingual SEO.
- Familiarity with HTML, CSS, and JavaScript as it relates to SEO.
- Experience in managing SEO for large websites.
Join us in driving organic growth and optimizing our online presence through effective SEO strategies.
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