Category Head

4 days ago

bangalore, India Cloutflow Full time

About the Role We are looking for a strong and strategic Category Head – Influencer Marketing to spearhead growth, revenue, and brand partnerships within a specific category (Beauty, Fashion, Gaming, Tech, FMCG, etc.). This is a leadership role involving P&L ownership, category expansion, key client management, team leadership, and cross-functional collaboration with the Planning, Pricing, and Campaign Management teams. The ideal candidate has deep expertise in influencer marketing, strong brand relationships, and the ability to build a category into a high-performing vertical. Key Responsibilities 1. Category Strategy & Growth Build and execute the growth strategy for the assigned category. Identify high-potential brands and emerging opportunities within the category. Own category P&L, revenue targets, and forecasting. Develop annual and quarterly business plans to scale the category. 2. Business Development & Brand Partnerships Lead end-to-end acquisition of brands in the category. Build strong CXO-level and brand-manager relationships. Pitch, negotiate, and close high-ticket influencer marketing deals. Represent the category during internal and external reviews. 3. Client Management & Retention Oversee client onboarding, campaign planning, and execution through internal teams. Solve escalations proactively by aligning stakeholders. Ensure high delivery quality, client retention, and upsell opportunities. Track brand health, repeat business, and category NPS. 4. Category Leadership & Industry Knowledge Act as the category expert—deeply understand trends, competitor activity, and creator landscape. Build category playbooks, case studies, and best practices for internal use. Identify and nurture top creators relevant to the category (in collaboration with Planning/Pricing teams). 5. Cross-Functional Collaboration Work closely with Planning and Strategy for creator recommendations and campaign ideas. Collaborate with Pricing teams to ensure competitive yet profitable rates. Partner with Campaign Management to ensure flawless execution. Provide feedback loops to internal teams to continuously improve processes. 6. Team Building & Leadership Recruit, train, and lead a team of category managers, sales managers, and associates. Set team KPIs, review performance, and drive accountability. Guide the team on pitch strategy, negotiation, and category understanding. Requirements 6–10+ years of experience in influencer marketing, digital marketing, brand partnerships, or category leadership roles. Proven track record of revenue ownership and achieving sales targets. Strong relationships with brands, agencies, and category stakeholders. Deep understanding of influencer ecosystems, pricing dynamics, and creator behavior. Excellent communication, negotiation, and presentation skills. Ability to lead teams and work in a fast-paced environment.

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