Creative & Influencer Strategist

4 days ago


kolkata, India CHAYAM TEA Full time

About the RoleChayam Tea is looking for a Creative & Influencer Strategist who can think, ideate, script, and drive content that actually converts. You'll lead our brand storytelling, influencer collaborations, social content, and creative direction for ads. This role requires someone who lives and breathes content — not someone who just "posts creatives."You will directly shape how the world sees Chayam Tea.What You Will Do1. Content Ideation & Creative Strategy- Create weekly content ideas for ads, reels, hooks, campaigns- Script 2–3 high-conversion reels/videos per week- Translate founder vision → clear briefs for designers & editors- Maintain brand consistency across all touchpoints2. Influencer Management- Build & manage a monthly influencer pipeline- Run influencer seeding & collabs- Track ROI, views, engagement, conversions3. Social Media Leadership- Own the monthly content calendar- Guide designers on what to create and why- Ensure consistent posting rhythm with purpose4. Creative for Performance- Work with the performance team to produce high-ROAS creatives- Create variations, hooks, scripts for ad testing- Analyze content performance and iterateYou're a Fit If You:- Understand D2C content- Love brainstorming, scripting, and creative strategy- Prefer ownership over handholding- Know what makes content convert — not just "look pretty"To Apply — fill this Google Form:https://forms.gle/HCbFYt3LyM4eoK3DALocation: Kolkata (On-site)Experience: 2–4 yearsIndustry: D2C / FMCG / Content-led brandsCTC: ₹40,000+



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