Copy & Creative Strategist

1 week ago

Kolkata West Bengal, India GrowthStudioz Full time

Copywriting & Creative Strategist (Performance Marketing - D2C Brands)

Location: Kolkata

Work Mode: On-site

Are you someone who lives and breathes content hooks, scroll-stopping ads, and A/B testing everything? We’re looking for a Creative Strategist to build thumb-stopping ad ideas that drive performance for India’s leading D2C brands

At GrowthStudioz, we don’t just make ads — we craft high-performing campaigns that deliver real results.

What you’ll do:

- Develop creative ad strategies for Meta, Google, and other digital platforms
- Translate brand goals into performance-driven content ideas
- Create clear creative briefs for design teams
- Analyze ad performance and iterate based on results
- Optimize campaigns for maximum impact, focusing on different campaign metrics
- Collaborate with media buyers, designers & other stakeholders to ensure seamless execution
- Constantly hunt for trends, angles, and fresh campaign ideas
- Presenting creative strategies and performance insights to clients

What you need:
✔ 2-3 years of experience in a creative or strategy role (performance marketing preferred)

✔ Strong understanding of D2C marketing and consumer behavior

✔ Experience crafting briefs for ad creatives (static, video, UGC, reels)

✔ Solid copy and concepting skills — you know what makes people click

✔ Data-led mindset — you’re not afraid to dive into metrics

✔ Passion for D2C brands and digital storytelling

Why GrowthStudioz?
- Work with top D2C brands across fashion, beauty, wellness & lifestyle
- Be part of a collaborative, no-BS team that loves what they do.
- Learn fast, create faster, grow even faster

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Copywriting: 2 years (preferred)
- Creative Strategy: 1 year (required)

**Language**:

- English (required)

Work Location: In person

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